Well talking about emotions.. they are quite important for rapport. If you are not making your customers satisfied well quite friendly you ain't gonna make any money or your brand will not gonna make a mark.. So what could be done..?? let see what could be done here...!! Step 1: Get personal and be supportive Personalization tools have come a long way since the days of sticking a customer’s first name on a message template and calling it a day. However, the ability to identify a single data point about customers or track their movements through website cookies is too impersonal to yield positive results. Instead, focus on delivering an engaging, entertaining experience that is supportive of their goals — not yours. The closer you can emulate a human-to-human exchange, the better you can demonstrate your brand’s respect for customers as individuals who want to be heard, understood and respected. Step 2: Don’t mistake interfaces for experiences It’s importan...