Why emotion is crucial to create brand and take it to heights..??

Well talking about emotions.. they are quite important for rapport. If you are not making your customers satisfied well quite friendly you ain't gonna make any money or your brand will not gonna make a mark..
So what could be done..??
let see what could be done here...!!

Step 1: Get personal and be supportive

Personalization tools have come a long way since the days of sticking a customer’s first name on a message template and calling it a day.

However, the ability to identify a single data point about customers or track their movements through website cookies is too impersonal to yield positive results.

Instead, focus on delivering an engaging, entertaining experience that is supportive of their goals — not yours. The closer you can emulate a human-to-human exchange, the better you can demonstrate your brand’s respect for customers as individuals who want to be heard, understood and respected.

Step 2: Don’t mistake interfaces for experiences

It’s important to make it easy for customers to reach you from whatever device they choose, but don’t make the assumption that your customer interface is doing the job of creating an experience. CX must have an emotional factor in order to build lasting relationships with customers and turn them into brand advocates.

The combination of sight, sound and motion inherent in video makes it the most compelling way to do this. When our client, Atlantis Paradise Island, sends people a personalized video itinerary before they arrive for a scheduled vacation, for example, it creates a lot of emotion (“I can’t wait for this trip!”), and that emotion often leads to follow-on sales (“Ooo, let’s add a dive with dolphins!”).

Step 3: Anticipate customer needs, and fulfill them before you’re asked

Customers want the brands with which they do business to respect their time. Digital-first companies like Amazon demonstrate recognition of this with features such as its product recommendation engine.

The moment a customer puts a crib sheet in her cart, for example, Amazon is busy suggesting what she might want next: a play yard, a car seat, diapers and so forth.

That feature increases sales for Amazon, but it does so in a way that recognizes and meets the customer’s needs — the moment she recognizes them herself.

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@tamurtajentrepreneur